How Our Community Shops: A Data Deep-Dive (With Receipts)

How Our Community Shops: A Data Deep-Dive (With Receipts)

This one is for the number-lovers! The Black Eagle community has been growing consistently, and every month the sales data brings us new learnings. We’ve pulled last year’s data (May ‘25 - May ‘26), and here’s what it says about who you are and how you shop. Honestly? It's kind of fun! Before we get into the numbers though - come meet our favourite people.

Introducing: You.

👋Hi, you!

So who IS shopping from Black Eagle Binders? Based on the products being bought, you are most likely to be either a trans-masculine or a transman shopper, or a non-binary person, or a cis-woman.

There’s a 5.5% likelihood that you may be a trans-feminine shopper; yes, queens. We are working to bring you more gender-affirming essentials soon!

However, based on our very scientific and objective evaluation of our interactions with you, you are 99.999% likely to be the sweetest customers any brand can ask for!

Are you ready to read what we’ve been learning about you?

You’re Twilight Shoppers (Aka This Is The Skin Of A Shopper, Bella🧛🏻♂️) 

When you head home from work after a long day of fighting transphobia/misogyny/nosy bosses, log in online, and hit ‘add to cart’ – turns out that’s most of us. Our single busiest shopping hour is between 7pm and 8pm, with 10% of your orders placed during that hour alone. The entire window from 6 pm to 11 pm accounts for over 40% of all orders placed at our store.

Meanwhile, the 3am - 6 am crowd? Just 13 orders combined - over the whole year. We love your commitment to rest! 

It makes so much sense that Sunday leads in both revenue and order count – it is after all the day for scrolling, reflecting, and finally clicking "buy."

Here’s the catch though – The Monday buyers mean business. While there are significantly fewer orders, they’re almost equal in revenue to those made by our Sunday spenders. To us, this says that Mondays are when you’re doing your decisive, high-order-value buying.

Wednesday? Our quietest day. Apparently, mid-week existential crises don't translate to purchases. 😄

Black. Just… Black.

We’re not beating the emo allegations anytime soon, unfortunately 👀

The data has spoken: you want black!

Of all of our products – zip binders, sports binders, full chest binders: the black variant wins by a landslide – beating other colours by selling out more than twice their numbers across all categories. 

Brown, grey, and white exist. They're lovely. They just aren’t black, though.

We have been keeping our ears to the ground, and these trends show us what our community wants from Black Eagle Binders. And we seem to be getting it right recently.

Month-on-Month: An Upward Trend

January through April 2026 have seen incredible growth. April being our biggest month ever with a 41% jump in orders from January to April.

The community is growing, and so are we.

🔁 1 in 3 Orders Comes From Someone Who's Been Here Before

Okay, here’s something you need to know. Our Founder does a little dancy-dance every time people who've bought from us before order again.  And since 33.6% of all orders are from repeat customers - there’s a lot of dancing at the Black Eagle Binders office. 

Some of you have ordered 9 times! You know who you are, and we see you; you have our whole heart. Most repeat customers come back 2-3 times, which tells us: once you find something that fits, you stick with it. 

📍We've Shipped to (Roughly) 185 Destinations Across India

This is the most validating and heartwarming bit of data on here: From the metros to the smaller towns – Black Eagle Binders has landed in approximately 185 cities, towns, and villages across the country. Ever waited by the door for a delivery to come in, as you track it on the delivery app? Same…except we’re watching the deliveries cross state lines, rivers, and mountains – little dotted lines criss-crossing the whole country! 😭

Bengaluru leads the pack (no surprises there, we are based here), followed by Mumbai and Kolkata. Delhi, Chennai, Pune, Ahmedabad, Noida, Hyderabad - well presented and accounted for.

The most exciting part isn't the big cities though. It's the 100+ smaller towns and villages on that list that most brands never think about. For the skeptics and the haters out there who accuse our community of being a recent, urban demography – read this, don’t blink.

We've got some gems, with orders coming in from - 

🌿Tholanur, Kerala 

🌿Nooranad, Kerala 

🌿Kantilo, Odisha 

🌿Irongmara, Assam 

🌿Jamuhar, Bihar 

🌿Patratu, Jharkhand 

🌿Mahiuddin Pur Kanawni, Uttar Pradesh 

And, of course, the Northeast is beautifully represented too with orders coming in from:

🌿Imphal,

🌿Aizawl,

🌿Shillong,

🌿Agartala, and

🌿Goalpara.

Black Eagle Binders isn't a brand for just the big cities.

We’re a brand for anyone, anywhere, who needs it. 

And for our 3 international orders (yes, Switzerland and UAE, we see you 👋) – we're coming for the global map next.

TLDR: We love you.

We love our community and this deep-dive has taught us so much about you! We’ve learnt that you like to shop on Sundays, love LOVE black, and once you find something you trust – you come back. Clearly, we’re a community that knows what we need and goes after it.

Being the homegrown, queer-owned brand that Black Eagle Binder is, this deep dive has also shown us that there are so many of us out there, living lives. We're honoured to be part of your journey. Here's to more months, many milestones, and so much euphoria! ❤️🧡💛💚💙💜

-Written by Greeny Francis